On 16th and 17th of June the Digital Agenda Assembly took place in Brussels. Opening the plenary, Neelie Kroes, Vice-President of the European Commission responsible for the Digital Agenda marked out the significance of new technologies in a modern life. Ms Kroes called decision-makers to “start seeing and using Internet Communication Technologies (ICTs) as an essential engine for our economy – not as an optional extra” and requested for a dialogue with stakeholders. The Assembly consisted of different workshops and plenary sessions. One of the workshops was entitled “ICT and management of creative content”. It focused on challenges and vision of the intellectual property management in the digital environment, economic growth and the development of new business models in the creative industries. Workshop panelists were among others MEP Cecilia Wikström and Director General DG INFSO Robert Madelin, as well as representatives from EMI Music Publishing, Newspaper Licensing Agency, Movie Lab, UGC, RTL, IFRRO, Amazon, BBC, Google.